Cleanse Without Compromise

Cleansing should refresh your skin, not strip it. Puredew Gel Cleanser, step one of the ritual, is a gentle, sulfate-free gel that removes impurities while keeping skin hydrated and balanced.

It's made for morning and evening use and leaves skin feeling calm, comfortable and ready for the rest of your routine.

Who it's for

• Sensitive or easily irritated skin
• Dehydrated skin
• Anyone who wants a daily cleanser that doesn't strip
• Most skin types

Key ingredients

• Hinoki cypress water: a calming, purifying base
• Gentle coconut-derived cleansers: including an amino acid cleanser, to clean without disrupting the skin
• Centella asiatica and its four soothing compounds: help calm skin and support the barrier
• Botanical extracts including chamomile, calendula and green tea: soothe and balance
• Glycerin and hyaluronic acid: help skin hold on to moisture as you cleanse

How to use

Massage a small amount onto damp skin, work into a light lather and rinse thoroughly. Use morning and evening as the first step in your ritual.

Why you'll love it

Skin feels clean but never tight. With regular use, your complexion feels balanced, calm and comfortably hydrated after every cleanse.