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Why buying more products won't fix your skin
What changes skin is a few well-chosen products, used in the right order, consistently. Here's the thinking behind our four steps.
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Why most retinol creams are too harsh to stick with
The strongest retinol does nothing if your skin won't let you use it. Why we paired retinol with bakuchiol.
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Why most cleansers don't clean your skin gently and effectively
A cleanser has about sixty seconds to do its job. Here's how we made Puredew clean properly without stripping your skin.
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Why many snail creams contain less snail than you think
Snail mucin has a history going back to Hippocrates. Here's why concentration matters, and what ours contains.
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Why most vitamin C serums are weaker than they look
Vitamin C comes in many forms, and they aren't equal. Here's why we chose pure ascorbic acid at 15 percent.
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Cleanse Without Compromise
Cleansing should refresh your skin, not strip it. Meet the Puredew Gel Cleanser.
Ari's Journal
Honest notes on ingredients, routines and why we make things the way we do.
